Recognized for its quality and reliability, Madi Ventura is one of Italy's leading dried fruit companies.Ventura was founded in 1936 by Attilio Ventura. The Calvini family took over the company in 1946 and grew it to be one of Italy's most important dried fruit and nuts brands of the Italian market. With the rise of new challenges and opportunities in the market in 1999, Ventura, led by the Calvini family, joined forces with Madi, a company specialized in production processes and technologies led by the Magni and Di Gioia families, giving birth to Madi Ventura. Keeping the objective clear of continuing with the mission established 80 years before, in the early 2000's Ventura ventured into new emerging dried fruit and nuts-based-products. Bonta' e Benessere "BB" (Italian for tasty and healthy), or in English "Better Being", became the motif which characterizes all research and development. In the midst of the Covid pandemic, Ventura launched its first ever retail store in Milan, Why Nut, an innovative concept which unites a cafe' and a nut roastery under the same roof, with the aim of joining dried fruits and nuts in healthy meals. Recently, Madi Ventura acquired 85% stake in Meraviglie, a small company from Verona specialized in organic raw chocolate as well as other special dried fruit and nuts-based-products. Keeping its visionary founder Giorgio Sergio onboard, the goal is to develop further in the healthy snacking category, with the aim of expanding its horizons in new markets outside of Italy.Today Ventura is the leading brand in Italy for many of the various dried fruit categories including inshell nuts, peanuts, dates & figs. Madi Ventura is also the exclusive importer and distributor of Sunsweet, the historical prunes brand, which today is the number one brand of prunes in Italy.